Nominated for two regional Emmy awards in 2013, Edina Community Channel 16 is ramping up for another exciting year. Video production coordinator Scott Denfeld says efforts will be focused on Enterprise Edina, a show that highlights local businesses and what they offer to Edina.
“It’s seasonal and relevant,” says Denfeld. “The show has been very well-received. We’d just like to keep growing our viewership.”
Channel 16 is also growing its online presence.
“It’s becoming much easier for people to watch videos we’ve produced via YouTube or our website,” Denfeld adds. “That also provides us with a way to track ratings and audience demographics.”
Another big change for the station is the switch to high-definition video, per a franchise agreement with Comcast.
“It’ll be a lot of work, but it’s an exciting step forward,” Denfeld says of the change.
Check out Enterprise Edina’s YouTube channel.
