50th and France got a whole lot sportier this fall with the opening on Athleta, the women’s athletic apparel and accessory retailer that’s occupying the big corner lot formerly held by Ann Taylor Loft. Owned by Gap Inc., the store carries everything a woman will need for her work out world: a complete yoga assortment, support tops, sports bras, performance pants and shorts, as well as an array of clothing for everyday pursuits, which will change seasonally.
VP of Marketing and Creative for Athleta, Tess Roering, believes that the brand fits seamlessly into the Edina community, aiming to build involvement through free classes, in-store events and local charity tie-ins. “Our priority is to give our customer the best shopping experience imaginable,” says Roering. “This includes impeccable customer service, a breadth of product assortment and sizes, free alterations, comfortable dressing rooms, seating areas, and more.”—Mary McGuire
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5001 France Ave. S.
612.9268238
