Behind the Razzle-Dazzle

A strong community partnership supports Edina’s July 4th fireworks.

Brad Beard, site executive president of Fairview Southdale Hospital, estimates that up to 10,000 people flock to Rosland Park to view the annual 4th of July fireworks display. “It’s a wonderful night,” Beard says. The show begins at approximately 10 p.m.

For the past 15 years, Fairview Southdale has provided financial support for the event. “It’s a way for us to connect back with the people who provide us support,” Beard explains. “We love to be a part of the community.”

Fairview Southdale’s financial support goes to the Edina Community Foundation, which in turn hires the fireworks vendor. The foundation has developed a relationship with a top-notch vendor who never fails to entertain the crowd. “They put on a really good show,” says Dick Crockett, executive director of the Edina Community Foundation.