Circumstances can dictate a less than conventional holiday home sale. Don’t fret. Lower inventory can mean less competition for sellers, among other notable benefits.
The fourth quarter of the year is when we see the highest influx of relocation buyers. For sellers, this translates into buyers who need to pin down a home on a given timeline (commonly by the end of the year). Holiday buyers willing to trudge through the elements and squeeze showings in between seasonal soirees tend to be more serious shoppers.
What about decorating? Feel free to embrace the season but resist going overboard with holiday decor. Clutter eats up visual space making rooms feel smaller than they actually are. You want potential buyers to imagine your space as their own.
When temperatures plummet, the majority of home searches take place online. Having stellar photography, including images of your home in full bloom, are critical to driving reluctant traffic through your doors in the “off-season.” Incorporate professional video tours into your marketing arsenal to further entice buyers.
Up the cozy factor! Greet showings with a toasty warm and well-lit home. Butter buyers up with a plate of baked goods or simmer some cider prior to their arrival.
It’s easy to make a house feel like a home around the holidays.
Sarah Schaffer is an Edina based realtor with Fox Homes.
