When you love social media and have a passion for health care, amazing things can happen. In 2015, Julie Swenson, a public relations and social media marketing professional, decided to start a company that would help health care professionals and clinics better connect with people.
My Media Practice works by connecting business clients to target audiences. Clients can range from small to large businesses, including clothing retailers, health care companies and clinics. After uncovering the company’s prospective audience, Swenson seeks to match the right social media channel to the audience. Since social media is everywhere and can be difficult to learn and manage, Swenson also hosts social media seminars.
Although her company is still small, Swenson says she’s very happy to be living in Edina. “Edina is such a great community and I have felt so supported by it. Everyone is always generous and helpful.”
My Media Practice’s next social media seminar will be September 29, 12-1 p.m.