We all have goals, and most can’t deny reaching those goals can often be difficult. One Edina resident, though, has finally done just that, bringing two of her passions into one business.
“I’ve always liked working with people,” says Margaret Murphy, owner of Bold Orange. “I guess that’s what drew me into marketing.”
Murphy has worked for several companies including ICF Olson, but Bold Orange is her own. A marketing business created specifically to connect directly with the customer was Murphy’s goal, and she certainly reached it. With a recent merger with Great Lakes Scrip, which allows you to choose where a portion of your shopping goes, she’s stretching her goals even more.
“I want to develop business and community, while keeping everything authentic and relevant,” she says. “We want your money to go further.”
With a more personalized, consumer-oriented plan and her merge with Scrip, Murphy is achieving just that.
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