Shops & Business

Don’t let back-to-school shopping be a burden. We’ve enlisted the expertise of three Edina moms to help you navigate the racks in search of on-trend and mom-approved kids’ fashion.

It was 1976. Judith Guest had recently moved to Edina and looked to the Newcomers’ Club for opportunities to become connected. Guest and other new-on-the-block book lovers were encouraged to sign up for Newcomers’ “alternate” book club that met at night.

In the five years between college and becoming a school counselor at South View Middle School, Paul Andress held just about every odd job imaginable.

Dan Hoedeman is a natural goalkeeper. He guarded the real estate around soccer goals up through his collegiate career, and Hoedeman continues to tend goals—greater ones—as a cofounder of the Minneapolis City Soccer Club (MCSC).

A little over a year ago, Edina Magazine featured the artwork of local Instagram photographer Jill Emmer of Shine On Photos. But we weren’t the only folks to take notice of Emmer’s whimsical photography and social media know-how.

In a late 2011 blog post titled “Launching a Leap of Faith,” Lori Anne Yang announced the birth of her retail website mammastemama.com, citing “its core message of loving the world with a mother’s heart.” As she puts it, Mammaste had moved from thought, to word, and finally to reality.

Coley Wellman is an expert hairstylist who’s been in the business for 10 years, three of them at award-winning Lili Salon Spa in the Galleria. She cites the glamour of Sofia Vergara’s recent wedding hairstyle as an example of what is trending now: half up, half down, soft waves and curls.

Sleek, sophisticated and endlessly cool, monochrome fashion steals the spotlight. These glamorous black and white looks from Edina boutiques are the secret to effortless evening style.

Coffee klatches have, in part, moved from tidy homes to trendy cafés. Coffee-fueled bridge clubs now share calendar space with wine-sipping book clubs.

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