Bold and Bare Faced

Shifting from glamorous contoured statements to “no makeup, makeup” looks, trends have turned toward personal care that enhances natural beauty and unique physical characteristics. 

This minimalist approach has encouraged semi-permanent eyebrow and lash treatments like laminations, lash lifts, lash extensions and tints. People tend to wear less makeup when they have these services because they already look great and don’t need much extra.

Eyebrows Read more about Bold and Bare Faced

Expert Beauty Tips for Fall and Winter from Sloane’s Beauty Bar

Paul Felipe of Sloan's Beauty Bar

Erin Zosel of Edina opened Sloane’s Beauty Bar at 50th and France in February 2017. This unpretentious yet super stylish salon is home to several talented stylists including Paul Felipe who lives in Edina and has raised his two children here. He’s been in the beauty industry for over 34 years and gets excited to share what’s new as well as what’s tried and true. Felipe follows all the current trends and then determines how those trends translate into everyday styles for real men and women in Edina.  Read more about Expert Beauty Tips for Fall and Winter from Sloane’s Beauty Bar

Edina on the Cutting Edge

Roz Safdari grew up in Cloquet, Minn. and likely thought her days in the northland were over after moving to Atlanta to pursue her career as a master hairstylist. There, she met and married master colorist Alex Safdari and the duo moved to Manhattan where they worked for the famed Rita Hazan Salon of NYC, which counted among its clientele celebs like Beyoncé, Madonna and Jennifer Lopez. But Minnesotans understand the draw of the Twin Cities for families with young children and those in search of a good life with a more reasonable price tag. Read more about Edina on the Cutting Edge


Looking Radiant in Edina

Whether you’re aiming to improve the texture of your skin or appear a few years younger, the registered nurses and medical estheticians in med spas and salons around town can help you sift through the numerous skin care and non-surgical options with your budget and goals in mind.

Dermaplaning Read more about Looking Radiant in Edina



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